Wales Touch Launch New Identity / Logo

June 8, 2012 @ 9:17 UTC

The Wales Touch Association (WTA) is proud to launch their new logo. Having survived successfully for some years under our old identity, we felt that a new, more vibrant and dynamic identity was required to lift the WTA to renewed and deserved levels within the Touch community. Having approached Gareth Hughes, Senior Lecturer and Course Leader for the Graphic Communication MA at the University of Glamorgan's School of Creative and Cultural Industries, Cardiff, for branding advice and guidance on this issue, we proceeded to formulate our new face for the WTA.Having many offshoots to the main identity proved problematic at first with new names and appropriate entry levels being analysed and created to give the WTA more of a young to old participation appeal and higher recognition to the game. After various visualisations of potential identities, one struck favour amongst all and the new face for WTA was found. The use of the dragon's head encompassing the ball as a mouthpiece seemed to epitomise the passion and speed of the sport and, linked to the WTA typography which was kept in lower case to deformalise the association and make it more approachable, seemed to gell perfectly.The three associated sub brands that arrived alongside the new dragon WTA logo all related to the flame aspect used in the new logo, with the Junior Sector being Sparks Touch and the Youth Sector being Inferno Touch. This building of passion and drive was echoed in the visual approached for each sector building to nuclear pitch with the Fast Touch Sector aptly named Atomic Touch. Colours used are patriotic and passionate with deep & bright reds and oranges merging in all four identities.Homage was paid to our old identity repeating the dragon's tail wrapped ball element in all four identities to hopefully retain historical flavours and to avoid confusion to our already successful fan base.The WTA will be migrating its current documentation and imagery to the new corporate branding over the coming period. So, keep an eye out for the WTA logo coming soon to a tournament near you!

The Wales Touch Association (WTA) is proud to launch their new logo. Having survived successfully for some years under our old identity, we felt that a new, more vibrant and dynamic identity was required to lift the WTA to renewed and deserved levels within the Touch community. Having approached Gareth Hughes, Senior Lecturer and Course Leader for the Graphic Communication MA at the University of Glamorgan's School of Creative and Cultural Industries, Cardiff, for branding advice and guidance on this issue, we proceeded to formulate our new face for the WTA.Having many offshoots to the main identity proved problematic at first with new names and appropriate entry levels being analysed and created to give the WTA more of a young to old participation appeal and higher recognition to the game. After various visualisations of potential identities, one struck favour amongst all and the new face for WTA was found. The use of the dragon's head encompassing the ball as a mouthpiece seemed to epitomise the passion and speed of the sport and, linked to the WTA typography which was kept in lower case to deformalise the association and make it more approachable, seemed to gell perfectly.The three associated sub brands that arrived alongside the new dragon WTA logo all related to the flame aspect used in the new logo, with the Junior Sector being Sparks Touch and the Youth Sector being Inferno Touch. This building of passion and drive was echoed in the visual approached for each sector building to nuclear pitch with the Fast Touch Sector aptly named Atomic Touch. Colours used are patriotic and passionate with deep & bright reds and oranges merging in all four identities.Homage was paid to our old identity repeating the dragon's tail wrapped ball element in all four identities to hopefully retain historical flavours and to avoid confusion to our already successful fan base.The WTA will be migrating its current documentation and imagery to the new corporate branding over the coming period. So, keep an eye out for the WTA logo coming soon to a tournament near you!

~ News courtesy of WTA.

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